The Cycle Works is now closed until Monday 22nd July - ride safe and see you soon!

Seaforth Cycle Works Logo 2022 REV

Bike need a tweak?

Professional, passionate and personable bicycle maintenance and repairs, servicing all types of bike from a fully equipped private workshop on Sydney’s Northern Beaches.

Road bikes, mountain bikes, fat bikes, hybrids, fold-up bikes, electric bikes, cargo bikes, and kids bikes - be they boutique or basic, race bike or runabout, we want to keep you on (or get you back on) the road, trail, pump track, or bike path!

Collection & return possible.

Book now!

Come to Seaforth Cycle Works if…

…your bike needs fine-tuning, a clean-up and a general once-over, a particular part changing or repairing, or a full strip-down and rebuild. need tubeless tyres installed (compressor FTW!).

...your mountain bike brakes need bleeding, or your dropper post is playing up.

…you want to get your bikes sorted ready to take away on holiday.

…you’ve bought a part online that you need installing.

...your best bike needs careful attention to detail.

...your MTB suspension needs a light service or the travel needs to be adjusted.

…you need guidance, advice and support for a custom bike build, or you’ve collected everything for your dream custom bike and need someone experienced to build it for you. need an existing bike fit replicated onto a second bike.

…you’ve bought a bike that needs building or checking over ready for a birthday, or you've seen a secondhand bike that you'd like to be inspected before buying it. need bike buying guidance for yourself or for a gift.'ve travelled from overseas and need your bike rebuilt, or you're travelling overseas and need a bike packed into a bike bag or box. need tubular tyres (singles) to be glued onto your wheels.

…you don't know about bikes but have a particular issue - send a pic of the problem with an explanation of what’s happening, we can work it out. simply can't get into your usual bike shop because they're too busy!

We are in Seaforth and can collect and drop off bikes in the local area if needed (incurs an additional fee).

All parts used are genuine and sourced from Australian distributors.

See below for service options. As a general rule, we charge $130 per hour plus parts (billed to the nearest 15mins), but we're happy to quote a job price if you would prefer.

We are fully insured too.

Service Options

Service options are detailed below. You can use the 'BOOK NOW' button or the booking widget above to book service, or to book individual maintenance options as required.

If you don't see what you need, use the 'EMAIL FOR QUOTE' button below, or one of the other contact options listed below.

Basic Service

$ 130 (approx. 1hr)
  • Check & tune brakes
  • Check & tune gears
  • Basic clean
  • Check & torque bolts
  • Check tyres
  • Wheels & spokes checked
  • Headset checked
  • Bottom bracket (BB) checked
  • Advice/recommendations

Better Service

$ 195 (roughly 90mins)
  • Check & tune brakes
  • Check & tune gears
  • Scrub chain & cassette
  • Detailed clean
  • Check & torque bolts
  • Check tyres
  • Spokes checked & wheels trued
  • Headset checked & adjusted
  • BB checked & adjusted
  • Hubs checked
  • 1-3 parts fitted (excluding parts cost)
  • Advice/recommendations

Best Service

$ 350 (min. 3hrs work)
  • Check & tune brakes
  • Check & tune gears
  • Thorough clean
  • Degrease chain & cassette
  • Cables replaced
  • Lube chain & cables
  • Check & torque bolts
  • Spokes checked & wheels trued
  • Headset cleaned, greased & adjusted
  • BB cleaned, greased & adjusted
  • Hubs checked & greased
  • Brakes bled (disc bikes)
  • New brake pads fitted (pad cost not included)
  • New tyres installed (tyre cost not included)
  • Required parts fitted (excludes cost of parts)
  • Other maintenance by agreement (may incur additional cost)

Specific Work

  • Quoted at customer's request
  • Work billed to the nearest 20mins
  • $130 per hour base rate
  • Puncture repairs $20 + tube cost
  • Contact for specific requests

About Rich...


Lance Armstrong famously called his book "It's Not About The Bike". Just one more thing for me to disagree with him on... For me it absolutely is as much about the bike as it is about the riding.

Bikes are a passion. I've long considered them a fascinating and beautiful object. I've worked on bikes for 30 years, including a stint managing a London bike shop and a mechanic gigs at Sydney shops. I spent ten years writing about bikes too, reviewing bikes, kit, and components for my own blog, then for Cycle EXIF (now called alongside guest articles for the likes of The Ride Journal. If you search, you can still find some of my stuff on Medium.

I regularly work on high-end bikes, from the big label bike brands to the most custom handbuilt exotica. 'Build parties’ on mate’s bikes are a firm favourite (you bring the beer, I'll build the bike!). Whilst I still run rim brakes and tubular tyres (aka singles / sew-ups) on my own road bikes, I have owned, built and worked on countless disc brake road, gravel, mountain and fat bikes.

On the subject of which, I come from mountain bikes, cutting my teeth building myself rigid MTBs with cantilever brakes in the '90s, followed by a singlespeed phase, through to full bling lightweight XC disc brake full-suspension race machines. I also have a love for fat bikes having owned one as a trail bike and riding them on the snow in Canada. You'll find me out on the trails around Manly Dam and Bantry Bay a few times a week in my Seaforth Cycle Works jersey.

And yes, that is a wooden bike I’m riding…

Contact & Socials

0478 075 450  //

Click the icon below to start a message in Facebook Messenger


Bike industry time aside, I had a lengthy career in packaging - the final few years of which had a sustainability focus. Needless to say, environmental sustainability is very close to my heart. It is great to finally start to see some real change in this area in the cycling community, particularly with the likes of Shimano making notable changes to their packaging to make it easier to recycle.

Whenever possible I source parts from as close to home as I can. To that point, I use Goon Wash to ensure I'm not using anything nasty when I clean your bikes, and to make sure I'm not buying a cleaning product that has been shipped from the other side of the world (I'm looking at you, big pink UK brand who shall not be named). I source rags from RCYCL or a local supplier which are made up of cut-up old clothes and linen.

Whilst I tend to replace punctured innertubes, I do keep old tubes. I either repair them for our my use, or cut them up to use as rubber bands, or to add a neat finishing detail when wrapping road bike bar tape. They also make good chain stay protectors for mountain bikes. Anything else is taken to a local tyre & innertube recycler.

This is a home-based company and we can proudly state that we are now solar powered! We have a worm farm to make better use of our food scraps, and we're also in the process of making changes to our broadband supply (amongst other things) to minimise the impact we make.

Even this website is hosted with a company that has a green policy. It uses a single page 'long scroll' design to prevent CO2 being wasted in loading multiple pages (yes, 'digital sustainability' is a thing), and we have optimised the few images we use and eliminated video to ensure it retains a low footprint (whilst it doesn't dazzle according to the Website Carbon Calculator, it is still only one long page, rather than a whole batch of pages that generate excess CO2; and it scores below average for CO2 consumption too).

There is still a long way to go, both individually and across the industry, and I'm always looking for more things that I can do -  but small steps are the start of a bigger movement...

T's & C's

  • This section details the Terms and Conditions that govern your use of - by using it you acknowledge that you have read these Terms and Conditions and agree to be bound by them once you commence using the website. If you would like assistance at any time please contact our customer service team.

In these Terms and Conditions “we” and “us” mean Seaforth Cycle Works – Sole Trader Busines (ABN21769065506) trading as Seaforth Cycle Works and the proprietor. Be aware that at any time, and at our sole discretion, we may vary these Terms and Conditions so please check them regularly for changes.

All Personal Information submitted on Seaforth Cycle Works is secured using the latest Secure Sockets Layer (SSL) premium encryption technology.

Under no circumstances shall we or any of our subsidiaries or agents be liable for any indirect, special, incidental or consequential damages and to the extent permitted by law and we do not accept any liability for any damage or injury caused by the use or misuse of products purchased from us. We make no warranty as to whether any of the products or services on our website will meet your requirements and you expressly indemnify us in the instance that they may not meet your particular requirements.

For the avoidance of doubt, our liability is limited to the replacement or repair of the goods, the supply of equivalent goods, the cost of replacing or repairing the goods or the cost of obtaining equivalent goods.

All content on our website including but not limited to logos, images, copy, text and general layout is protected by copyright and may not be used without express permission from us or any relevant third-party copyright owners.

We use our best endeavours to ensure that all information on our website is accurate at the time of publication however we do not make any representation or warranty as to the accuracy or completeness of the information and are not responsible for any errors or omissions. In addition, we are not responsible for the opinions and behaviour of suppliers and are not liable for any offensive conduct or defamatory statements on their part.

By placing an order with us, whether as a registered customer or guest, you agree that we may collect, use, disclose, and keep personal information for the purposes of fulfilling your order. The use of personal information includes, but is not limited to, sending emails to keep you informed of the status of your order. You might also be prompted to subscribe to our newsletters and special offers; the decision for opting in or opting out to receive these newsletters is entirely up to your discretion.

We respect your rights to not receive these communications and if you advise us of this we will adjust your account accordingly. Every newsletter we send includes a clear link to unsubscribe in the footer and once unsubscribed you will no longer receive them unless you re-subscribe at a later date.

Seaforth Cycle Works takes your privacy very seriously.

All Personal Information submitted on is secured using the latest Secure Sockets Layer (SSL) premium encryption technology.

Credit card payments are processed through a Secure Online Payment Gateway and we do not store any of your credit card or financial information on our servers, therefore ensuring the highest level of protection for you.

All purchases must be paid in full prior to shipping and we reserve the right to cancel any orders in the event we suspect the payment method to be fraudulent.

When paying via Bank Deposit use your “Order Number” as the deposit identifier. Putting the name of a purchased item or terms such as “Order Payment” or “Tyres” may cause your order to be delayed until we can match the funds to your order. If a Bank Deposit payment is not received into our account within 5 business days the order will be cancelled.

By purchasing from you are entering into a contract and may not rescind payment via PayPal or Credit Card chargeback in the event of late or damaged delivery.

While we make every effort to deliver all items to you quickly we are not responsible for delays caused by Australia Post or other couriers we may use.

Some products we offer for sale may be pre-order items or items that are not immediately available from our supplier. We supply an estimated dispatch date and will generally inform you of excessive delays but are not liable for any direct or indirect damages caused by any delay.

We make all efforts to ensure that goods are well packaged so they arrive undamaged. Please contact if you have any delivery problems or if the package has been damaged in transit

In the event that you receive a faulty product, we will send a replacement item (subject to availability) once we receive the return, if applicable. Seaforth Cycle Works will cover the cost of return if needed.

While we endeavour to ensure all items are in stock at the time the website shows as in stock, there may be occasions where the item is out of stock due to workshop sales not being reflected in time on the website, or other website inventory updating issues.

In the event that an item (either promotional or regular stock) has sold out we may, at our total discretion, do one of the following: a) offer a rain check on that item, b) offer an acceptable substitute product or c) take other corrective action.

Seaforth Cycle Works endeavours to ship all orders within 24 hours of receiving an order, however, exceptions may occur.

With regard to Returns, Exchanges and Warranty, the following apply:

For returns of faulty, incorrectly supplied or damaged items, original and return shipping fees will be covered by Seaforth Cycle Works.

For information on returning or exchanging an item please email

Most parcels will be returned using AusPost, however, there will be some exceptions (e.g. international orders).

Should there be loss or damage in transit on an international order, this will be replaced at Seaforth Cycle Works’ cost only if the purchaser purchased transit insurance during the order process. If transit insurance was not purchased there is no liability on Seaforth Cycle Works to replace damaged or lost items.

Seaforth Cycle Works will usually process returns and exchanges within two (2) working days of receiving the returned goods back – there may be exceptions (e.g. if the proprietor is on a holiday leave period).

For warranties, please return within the product’s warranty period commencing from the date of successful receipt. If there is no stated warranty accompanying the product the warranty claim will be assessed on a case-by-case basis.

Warranties will usually be processed within two (2) working days.

Refunds will usually be processed within two (2) working days of approval.

Refunds can only be made back to the payment method used for your order.

Any refunds for items purchased using a discount coupon/voucher will be credited at the net purchase price as shown on your order confirmation email.

Please allow up to five (5) days after Seaforth Cycle Works has completed your refund for your financial institution to take receipt of the refund into your account.

These Terms and Conditions shall be governed by and construed in accordance with the laws of New South Wales and shall be subject to the non-exclusive jurisdiction of the courts of New South Wales.

Seaforth Cycle Works takes no responsibility for unintended errors or omissions relating to product descriptions, availability of stock or incorrect pricing. In the event of a significant pricing error we may at our discretion cancel and refund your order. Providing a full refund shall be the limit of our liability and we cannot be held liable for any consequential loss.